Writing for the Web: Advanced

Writing for the Web: Advanced gives you the confidence to use different web writing approaches so that your web writing is rich in relevance, rapport and credibility.

It’s ideal for

• Anyone who has attended ‘An Introduction to Writing for the Web‘ and who is looking to build on the skills they acquired
• Marketing / Communication Managers looking for new web writing approaches to improve the effectiveness websites, pages and marketing e-mails
• In-House Experts who are already experienced writers but want to transfer their expertise to digital media.

What you will learn on ‘Writing for the Web: Advanced’

Under my supervision you apply proven web writing techniques to your own pages or projects. You will quickly and easily realise the huge impact even the smallest changes can make.

	Web copy ‘Red Flags’ – what they are and how to spot them
	How to structure your content – so that you write clearly and concisely
	How to become a master at writing Headlines – so that you always grab your reader’s attention
	The Truffle Hunting Approach to lay an irresistible scent
	The superior power of Answering Questions as opposed to FAQs
	When and how to use the Inverted Pyramid approach
	Why Chunking is so simple but soooo effective
	Search Engine Optimisation (SEO) writing made easy-peasy
	How to use Bullets / Tables effectively
	When and why to use a Conversational Style in your copy
	How to get visitors to sign-up for your Newsletter or Free Report
	How to apply your web writing expertise to e-mail copy communications
	Where to apply your web copywriting skills to other areas of marketing and communications
	Workbook full of web writing guidelines, tips and tricks.

You leave armed with a wealth of techniques you will impatiently want to put into practice and share with colleagues.

And, you can further benefit from my professional support and guidance during a complimentary 15-minute Post-workshop Consultation within 1-month of the course.

Visit my library of writing for the web articles to get a feel for the sort of things we are going to cover.

Writing for the Web – Course Guarantee

All my courses come with a 100% Guarantee. I am confident you will learn a wealth of new tips and strategies to improve your web communications.

However, if you or your colleagues can fairly demonstrate you have received NO benefit from your training and you have learned nothing, I will refund the cost.

Cancellation Policy

• A Full Refund is given on any cancellation made 14 days before your booked training date.
• 50% Refund -  if you cancel 7 days or less before the booked date.