An Introduction to Writing for the Web

An Introduction to Writing for the Web is perfect for marketing and communication professionals looking for a wealth of web writing tips, tricks and techniques to improve their online writing.

The course is designed for

• Marketing & Communication Managers eager to master the written mechanics of online communication
• Web Editor /Assistants who want to improve the way they write and communicate using digital media
• Writers or Subject Matter Experts who are writing more and more for the web.

If you you are looking to move up a notch, visit Writing for the Web: Advanced

What You Will Learn on ‘An Introduction to Writing for the Web’

This 1-day course will dramatically change your mindset about writing for the web. You will learn about

	The psychology of how people read online and how to adapt your copy accordingly
	Things that determine effective and non-effective online publishing
	4 Types of Online Content – and why you need to know the differences
	The Role of Typography as an influencing tool - Headlines, Visuals, Font, Line length, Bullet Points, Hyperlinks & Chunking
	The Power of Headlines – to attract attention and get your web copy read
	Web Copy Essentials – how to connect with your reader using Plain English, Tone & Style and Concision
	7 Different Web Writing Approaches that professional web writers mix and match
	Technical Influences you want to be comfortable with – Search Engine Optimisation (SEO) & RSS Feeds
	Why Content Management Systems are never as bad as you think – how you can work more effectively with them
	Accessibility Legislation – the stuff you need to know if you don’t want end up in someone’s little black book
	Video, Audio and Animation – as tools to support and enhance your online writing
	2.0 & Social Media and their potential to enhance or disrupt your communication process
	A Writer’s Guide – why it’s important to have one if you want consistency
	Written Exercises (Group) that support best practice in web-writing
	Workbook and Slides

And much, much more…

Visit my library of writing for the web articles for some tips and trick you can start to apply today.

Writing for the Web -  Course Guarantee

All my courses come with a 100% Guarantee. I am confident you will learn a wealth of new tips and strategies to improve your web communications.

However, if you or your colleagues can fairly demonstrate you have received NO benefit from your training and you have learned nothing, I will refund the cost.

Cancellation Policy

• A Full Refund is given on any cancellation made 14 days before your booked training date.
• 50% Refund -  if you cancel 7 days or less before the booked date.