Web Writing Courses To Help You Communicate with Professional Flair
A web writing course teaches you why effective web copy is all about Speed, Relevance, Rapport and Credibility.
Once you understand why and how, you start to produce quality content and engage more profitably with your visitors.
Regardless of the size of your site or whether its focus is information or e-Commerce, you need to apply the best in digital communication skills.
Public Web Writing Courses in London
1. An Introduction to Writing for the Web – a 1-Day Course that introduces attendees to the theory behind web writing and digital communications. It is perfect for those are new to digital marketing or who want to check their level of understanding
2. Writing for the Web: Advanced – a 1-Day Course for those who have attended An Introduction or who are familiar with web copy and are looking for new techniques to improve how they write and communicate online. It teaches specific web writing approaches and the opportunity to apply them to existing web pages and projects.
Who should attend a Web Writing course?
- Marketing & Communication Managers who want to improve how they write and communicate online
- Web Editors/Assistants who need to learn how to convert text from offline to online media
- In-house Experts who now have the responsibility of publishing online what they write
- Web Masters who know all about the technology behind their site but who now need to know how to make it communicate properly.
ANY business professional who recognises that a website is a essential part of their communications strategy.
In-House Web Writing Courses
Writing for the Web courses are available In-house. I deliver the course at your premises.
You have 2 options:
- An Introduction to Writing for the Web (1-Day) – Download the .pdf
- Writing for the Web: Advanced (2-Day) – Download the .pdf
Strategic Review
To get the best value for your money, book a Strategic Review of your website before your In-house workshop. This way, your training is totally tailored to your needs. All workshop material is contextual and highly relevant.
A Strategic Review is charged at an hourly rate. A post-course 1-hour consultation within 1-month of delivery is included.
Why you need to learn how to Write for the Web
How you answer the phone or greet a visitor in reception is now far less influential than the way your website communicates who you are and the services you offer.
Learn to master the power of effective website copy and you will discover that customers are more likely to take some form of positive action when they visit your pages.
Web copy should
- be easy to scan for the 78% of visitors who don’t read the text
- provide accurate and relevant information – fast
- be well-structured so information is easily found
- have a lightness of touch to form a lasting relationship
- be worth re-visiting because of the value you give
The reality is that most web copy is written by people with little or no knowledge of the building blocks behind effective web copy or the psychology around how your visitors read online.
The result is poorly written and unhelpful pages that take too long to read and create a negative impression.
If what a visitor thinks about your company is important to you, you must train subject experts, communication specialists and web teams how to write effectively for the web. Otherwise, you are missing out on a wealth of commercial and non-commercial opportunities.
Yes, please! I want more information about your Writing for the Web training.
Just give us a tinkle…
E-mail: joe@joepelissier.co.uk
Tel: 01285 831 278
Related web writing information
Start to master the essentials of web writing by reading helpful articles in the Website Copywriting category
Listen to Copywriting Essentials my Mp3 Copywriting Course for any serious student of copywriting.
