5 Copywriting Services to Inform, Involve and Inspire

Here are 5 copywriting services that will capture the essence of your product or service and make more people do business with you.

1. Web copy for brochure sites, e-commerce and squeeze pages
2. e-Mail marketing for product or conference promotions
3. Direct Mail in the form of  sales letters and marketing flyers
4. Brochures that require clarity and concision
5. Copy-editing to bring your copy up to scratch

Read about these services below and e-mail for an Information Pack with examples of my work. You can also visit Pélixir to read my most recent posting.

1. Web Copy

80% of web visitors are time poor. Generally, they’re in a hurry and impatient.

This means that, if they don’t immediately see what they want on your site, then VAMOOSH… they’ll go elsewhere.

• Brochure Sites – The first place a prospect goes to when they want to check you out. What they do next will depend on how FAST you create rapport and credibility.
• e-Commerce Sites – To sell online, your products must shimmer and sparkle. You can’t expect your merchant account to whistle and whirr if your e-Commerce webcopy fails to generate desire and excitement.
• SEO Copywriting – The Web is one vast search tool. When you’re writing your website pages, it’s important to structure them so it’s easy for your customers to find what they’re looking for.

2. E-Mail Marketing

You seldom open an e-mail unless you know who it’s from or it captures your attention. Your prospects are the same.

Profitable e-mail marketing uses the following 5 fundamentals.

1. Clear marketing propositions for your target reader(s)
2. Strong financial ‘offers’
3. Carefully crafted e-mail sequences
4. E-mail tailored for Read on Receipt and Read on Site
5. Definite deadlines.

When you add the savvy use of an auto responder and create targeted squeeze pages,  e-mail marketing delivers ker-ching!

3. Direct Mail

Sales Letter and Flyers are still the most effective and measurable way of reaching your target market.

As the copywriter Gary Halbert said, “The answer to nearly every business problem is a really good sales letter“.

Our sales letter are the result of a real understanding of your business and the inclusion of all the essential sales letter ingredients that most letters leave out.

They are never less than 1-page and are guaranteed to open up new opportunities.

4. Brochures

If the sales letter sells the brochure tells.

Our brochure copy tells your story creatively and concisely whether it’s to support stunning imagery or give your readers a genuine sense of what you offer.

5. Copy Editing

Possibly you’ve had the same old stuff on your site for ages? Or, maybe it was put up in a hurry to meet a deadline? Either way, you know it’s not right?

Even the tiniest changes can create memorable results. Our copy editing service is like artificial respiration for websites and other media.

How we Cost a Copywriting Service

All copywriting projects are charged on a fee basis. But until I know all about your business and what you want to achieve I cannot give you cost.

The fee will depend on they type of service you require, it’s complexity and the level of media production involved.

Once I understand the brief and you approve the proposal, 50% is payable on agreement and 50% on completion.

What Next

Please send an e-mail to joe@joepelissier.co.uk or give the office a call on 01285 831 278

Related Information

You learn about my thoughts on copywriting when you read the helpful articles in the Copywriting category.

Better still, come along to one of my Writing for the Web Courses or download the Mp3 of Copywriting Essentials