Strategic Digital Marketing
Strategic Digital Marketing
The Strategic Digital Marketing course is about exploring the digital marketing options available to help you achieve your business goals.
With so much hype around digital marketing, this course is both pragmatic and hands-on.
It teaches you how to assess the value in digital marketing approaches so you can make informed decision about what to use, how and why.
Who the Course is for
This course is designed for Marketing & Communication Professionals who want
- a clear and concise explanation of the merits of the digital marketing options available
- guidance in helping to build a digital marketing strategy that will deliver measurable results
- to take greater control of their digital marketing and reduce reliance on agencies and contractors
As a manager, director or someone who is part of an entrepreneurial small business, this course will give you the knowledge and information to make informed decisions about your digital marketing strategy.
What You Will Learn on ‘Strategic Digital Marketing’
This 1-day course moves you from uninformed digital marketing dabbler to a professionally informed strategic thinker. You will learn about
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Why your website is the starting point for rewarding and profitable Relationship Marketing | |
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The secrets of the Squeeze Page as the way to build a willing and compliant e-mailing list | |
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The essential mechanics behind effective e-Mail Marketing that anyone can apply |
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How to simplify the intricacies of Internet Marketing so that it is targeted and productive | |
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Why Viral Marketing can save you loads of time and money and deliver great results | |
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Social Media Marketing as a tool to grow your brand and customer friendly reputation | |
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The power Video Marketing in a time poor, visually obsessed culture plus the perils too… | |
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Blogging – the value it delivers and why it’s part of the marketing mix | |
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How to set-up and manage your Digital PR in-house | |
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Developing your strategy in relation to the Time / Resource / Implication pyramid | |
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Written Exercises (Group) that support best practice in web-writing | |
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Workbook and Slides | |
And much, much more…
Visit my library of internet marketing and writing for the web articles to learn how I think and the kind of things you will discover.
Strategic Digital Marketing – Course Guarantee
All my courses come with a 100% Guarantee. I am confident you will learn a wealth of new tips and strategies to improve your web communications.
However, if you or your colleagues can fairly demonstrate you have received NO benefit from your training and you have learned nothing, I will refund the cost.
Cancellation Policy
- A Full Refund is given on any cancellation made 14 days before your booked training date.
- 50% Refund – if you cancel 7 days or less before the booked date.
