Social Media as a Strategic Communication Tool

Social Media as a Communication Tool gives you a clear understanding of where the business value lies in social media and the tools and applications that are available.

It teaches you to think strategically and to develop awareness of the implications of Social Media in relation to time, resource and cost.

With this understanding you are in a great position to operate tactically in the way you promote your brand and deliver lasting value to your Friends, Fans and Followers.

It’s ideal for

• Marketing & Communication Managers who want to develop a Social Media strategy but who are unsure where to start and who want constructive help
• Directors or In-house ‘Experts’ who are interested in Social Media to promote the business or a particular product / service line
• Web-Masters and Web Assistants who support an organisation in the implementation of online communication strategies

What you will learn on ‘Social Media as a Communication Tool’

Under my supervision you’ll start to think tactically about how to use Social Media and understand how it can help you achieve strategic communication goals.

	Social Media and its relevance to business communications
	Social Media Tools and how to determine which add value
	The SM Pyramid - Message, Audience, Tool
	How to profit from The Party Principle
	The Content Triad: Factual Content, Branded Content & Social Content
	Working with Factual Content – WikiHow, Forums, Article Directoriest
	Working with Branded Content – Blogging, YouTube
	Working with Social Content – FaceBook, LinkedIn, Twitter, Flickr
	Developing s sense of Community Engagement
	Resource, Time and Cost – the implications behind a Social Media strategy
	Satisfying the Needs of the 3 Fs (Friends, Fans & Followers)
	Developing the Strategic Plan and agreeing tactics
	Social Media Mastery – Applying the Plan

A comprehensive Workbook is provided and throughout the day you’ll take part in a range of exercises to help you understand the key learning points.
You’ll leave armed with a wealth of techniques you will impatiently want to put into practice and share with colleagues.

Day 1 focuses on the importance of Web 2.0 and Social Media’s role in corporate communications. The group learns to appreciate the pros and cons of the available applications and decide the appropriate ones to master.

Day 2 allows the groups to experiment with the applications so that they have a clear strategic vision of how, why and when they should use Social Media.

Course Guarantee

All my courses come with a 100% Guarantee. I am confident you will learn a wealth of new tips and strategies to improve your web communications.

However, if you or your colleagues can fairly demonstrate you have received NO benefit from your training and you have learned nothing, I will refund the cost.

Cancellation Policy

• A Full Refund is given on any cancellation made 14 days before your booked training date.
• 50% Refund – if you cancel 7 days or less before the booked date.