Damien Hurst: £50m Diamond Skull
I have always worked on the assumption that if I am talking to someone and they say, “That’s interesting”, they are not at all interested.
‘Interesting’ is a trite, banal and over-used word. People use it when they cannot think of a better or more descriptive word.
But ‘being interesting’ is a different proposition. It reflects that you think and behave differently from others. It catches your attention.
Whatever line of business you are in go and read this excellent article by Jonathan Morrow, Associate Editor at Copyblogger.
‘How to be Intertesting’: 21 techniques that work:
1. Be wrong: The world is full of people trying to do the right things. It’s become so common that many of us are bored by it. We long for someone that is willing to do the wrong thing, say the wrong thing, be the wrong thing. If you have the courage to be that person, you’ll find lots of people paying attention to you.
2. Be right: You can also gain attention by being right… but only if you’re more right than everyone else. Run a mile faster than anyone else, explain your topic more clearly than anyone else, be funnier than everyone else. Embody perfection, and people will take notice.
3. Communicate what others can’t: As writers, we take ideas from our heads and put them on the page. Sometimes we forget how difficult that is for some people and how valuable that makes us. Lots of people would give anything to be able to say what they mean. But they can’t. So, they turn to songs, books, and art that communicate for them. Be a producer of those things, and you’ll never lose their attention.
Read the other 18 techniques in Jonathan’s article, ‘How to be
Interesting’
P.S. Please let me know if Damien Hurst’s Diamond Skull caught your attention because you thought it was ‘interesting’…
If you found this helpful, you can read other posts in the General Marketing category.
