How to talk to a video camera

by Joe Pelissier on July 15, 2011

I came back from my travels earlier this week to find a number of ‘friend’ invitations via YouTube. It’s always fun to watch other people’s videos, so I sat back to view some of the offerings.

As you know ‘user-generated’ content is the THE THING.  You just talk to camera, upload the footage and away you go.  Anyone can do it.

Think about you who represent

However there’s a big problem if you are the presenter and the way you communicate is not congruent with the image you wish to convey.

One of my wannabe ‘friends’ had plonked himself in front of his swimming pool (“look, I really am successful’) with the intention of telling me how I could have the life of my dreams if I was willing to invest some of my time (and money) in his information products and tutoring.

For me the dream fell apart as I watched this man fidget in his seat, fumble his words and clearly lose his train of thought. He came across as unprofessional and inept.

I happen to know for a fact that this man is none of these things. He is a successful info-publisher, which makes it all the more revealing that when it came to presenting himself in front of camera he was unwilling to take the time to do it properly.

He only had to do 3 things:

  1. Script what he wanted to say
  2. Hire a videographer for a couple of hours
  3. Use an autoscript

The autoscript would have allowed him to talk directly to camera effortlessly. He would then have come across as slick, confident and informed.

‘Winging’ it, never delivers good results

The lesson here is to avoid ‘winging’ it.  Having a camera and thinking you know what to say, is no guarantee of a good result.

Talking to camera effortlessly requires practice. Over the years, I have gone into offices to film imposing, successful CEOs only to find that in front of the camera they become hesitant, bumbling fools…

User-generated content has its place, but if the brand values of what you do are linked to how you present yourself visually, avoid taking short-cuts.

And remember,  if you are going to upload your footage onto a video network, it’s going to have long shelf-life – first impressions count.

Related Posts

Be Sociable, Share!

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: