Aweber Autoresponder
Think of autoresponders as a tool to help potential customers get to know you and the existing ones to never forget you.
If you are considering installing one on your site, Aweber and Constant Contact are two of the ‘big boys’ to look at.
People like to do business with someone they know and trust and autoresponders help you to get information with the potential to do just that.
On the internet, research suggests that people need to hear from you between 5-7 times before they ‘buy in’ to you. And, with so many sites offering free reports and offers, it is often hard to determine what is of genuine value.
Used correctly, an autoresponder creates credibility and rapport. It also allows you to automate the way you do this.
Autoresponders = Frequency of Communication
Most sites collect e-mail addresses with the offer of a Free Report or the invitation to receive specialist information.
That is the easy part. It’s the quality and value of what follows over the following weeks that’s hard.
You want subscribers to get used to hearing from you but you don’t want them to get fed up with you.
So it’s probably ideal to send daily for the first few days and to then cut down to twice a week for a few weeks. After that, keep it down to once a week.
It helps to write a sequence of helpful e-mails before you launch your autoresponder otherwise you start to play catch-up. Then, whenever you have something special to announce, send it to your list as a ‘broadcast’.
Remember that autoresponders are just an e-mail sausage machine and that everyone is e-mailed to death. That means you need a strong subject line (headline) to attract attention and the copy in the e-mail should be easy to read.
Autoresponders Need Article Support
Ideally, when you send out emails using an autoresponder, you should have some articles or blog posts to support what you’re doing.
It’s hard to position yourself as an expert without evidence of specialist knowledge or personal experience.
If you haven’t already done so, write and submit some informative articles to Article Directories such as Ezine Articles.
When readers see you as the ‘expert’, they will look forward to hearing from you and be reluctant to hit ‘Unsubscribe’. They may even tell others about you and become a customer.
Do Looks Really Matter?
Using HTML makes your message look better – but looks aren’t everything. A lot of very successful marketers send out only Plain Text e-mails.
What is more influential is delivering the e-mail at 55 characters per line (cpl) so that it is easy to read when it arrives.
Subscribers are more willing to consider what you have to say if it doesn’t look like a lot of hard work.
Related Posts
If you found this helpful, you may want to read other posts in the Internet Marketing category.
