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	<title>Joe Pélissier: Digital Communication Consultancy &#38; Training</title>
	<link>http://www.joepelissier.co.uk</link>
	<description>Digital media consultancy and training</description>
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		<title>Customer Service and the Digital Value Point</title>
		<description><![CDATA[Whether you have a Digital Value Point (DVP) depends on your type of business and the channels through which customers experience your customer service. Although having a DVP sounds like some contagious disease, you can only catch it if your business communicates with customers in the following three ways. Face-to-face via a shop or retail [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingtips/digitalvaluepoint/</link>
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		<title>Christmas Cracker: 12 Digital Communication Insights from 2011</title>
		<description><![CDATA[The week before Christmas is a good time to think about the things you&#8217;ve learned over the past 12 months in relation to your own business. Who knows, they may even have an impact on any strategic resolutions, you plan to make. However, for some of you, the clarity of them might be influenced by [...]]]></description>
		<link>http://www.joepelissier.co.uk/internet/christmascracker2011/</link>
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		<title>Why online video requires professional know-how</title>
		<description><![CDATA[I recently read that &#8220;the days of big-budget corporate video are over. This is the YouTube era.&#8221; This is only partly true.  Yes, you can now produce good videos with less money and, yes, YouTube does appear part of our collective consciousness. But as the two video examples below illustrate, effective online video is about [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingmedia/why-online-video-requires-professional-know-how/</link>
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		<title>How to make your intranet as popular as Facebook</title>
		<description><![CDATA[Last month I was invited to give a masterclass about how to manage intranets more effectively. In fact the title I was given was simply &#8216;Managing Intranets&#8217;. I didn&#8217;t think this was particularly inspiring so I came up with, &#8216;How to make your intranet as popular as Facebook&#8217;. Clearly, this is impossible but judging by [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingtips/how-to-make-your-intranet-as-popular-as-facebook/</link>
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		<title>French Lessons about Customer Service via eMail</title>
		<description><![CDATA[Last month I was working in Paris with a company that invests a considerable amount of time and energy in customer service. They are a successful eRetailer and for them customer service is an investment not a cost. They have several multilingual teams whom they train to be the very best in delivering customer service [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingtips/customerservice-excellence/</link>
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		<title>How to talk to a video camera</title>
		<description><![CDATA[I came back from my travels earlier this week to find a number of &#8216;friend&#8217; invitations via YouTube. It&#8217;s always fun to watch other people&#8217;s videos, so I sat back to view some of the offerings. As you know &#8216;user-generated&#8217; content is the THE THING.  You just talk to camera, upload the footage and away [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingmedia/how-to-talk-to-a-camera/</link>
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		<title>7 Important Truths about Video for Business</title>
		<description><![CDATA[We all know that video for business is a hot topic.  The use of online video is an accepted part of business communication, whether it&#8217;s via the website, YouTube or part of internal communications. And, okay, maybe I should be delivering this peering at you via the web cam on my iMac. You know the [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingmedia/videoforbusiness/</link>
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		<title>How David Meerman Scott Tweeted me out</title>
		<description><![CDATA[I was in two minds to write about this but the experience and the lessons are so powerful, I decided to share them. Last week, I was looking for a structure on which to develop the consulting side of my business. My first port of call was to think about other marketers whom I admire [...]]]></description>
		<link>http://www.joepelissier.co.uk/internet/davidmeermanscot/</link>
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		<title>The Concrete Network &#8211; Why this site works</title>
		<description><![CDATA[I know that asking you to go and look at a website about concrete sounds a little crazy. But The Concrete Network is worth a visit. Why? Because it has a &#8216;content engagement&#8217; approach that works. The site is dedicated to informing and involving its visitors on every aspect of concrete imaginable. If this isn&#8217;t [...]]]></description>
		<link>http://www.joepelissier.co.uk/marketingtips/concrete-network/</link>
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		<title>What makes a good writer?</title>
		<description><![CDATA[Recently, as part of a pitch, I was asked to submit 150 words on &#8216;What makes a good writer?&#8217; Everyone will have a different take on this, but here is what I wrote: &#8220;Good writing has an effortless flow.  The reader subconsciously responds to the mood and style of the writing to become informed, involved [...]]]></description>
		<link>http://www.joepelissier.co.uk/webcopy/what-makes-a-good-writer/</link>
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