e-Mail Marketing Training

Effective e-mail marketing is a blend of marketing mechanics, design, psychology, copywriting and testing.

Learn how to master these elements and you put your company in the perfect position to establish profitable and meaningful business relationships with subscribers, prospects and customers.

Who the Course is for

This course is designed for Marketing & Communication Managers who

• find themselves responsible for an increasing amount of e-mail marketing and communication
• are looking for practical advice on how to set-up and manage an e-mail marketing campaign or communication process
• are ready to stop spending money with an external agency and start to do the work in-house

Whether you are part of an established marketing team, or work for an entrepreneurial small business, this course gives you the confidence to take charge and responsibility.

What You Will Learn on ‘e-Mail Marketing Training’

This 1-day course moves you from thinking about how to use e-mail marketing productively to experiencing the fruitful results of your own campaigns. You will learn about

	Auto-responders – what they are, why you need them and how to get the best out of them
	The power of sequencing and frequency and why it is nothing to FEAR
	The hidden value of your ‘list‘ and the difference between ‘opt-in’ and ‘non-verified’
	e-mail design - HTML or Plain Text and whether to use Read on Site (ROS) or Read on Receipt (ROR)
	Segmentation - establishing a relationship with the right target audience
	The psychology of how recipients read online, and how to write for best results
	e-Mail writing tips and approaches to help you create a rapport not an irritating reputation
	The importance of subject headlines and personalisation
	How to use Squeeze Pages as an effective way to build your e-mailing list
	The e-Mail Newsletter as a soft communication tool
	How to measure and test the effectiveness of e-mail marketing
	Written Exercises (Group) that support best practice in web-writing
	Workbook and Slides

And much, much more…

Visit my library of internet marketing and writing for the web articles to learn how I think and the kind of things you will discover.

e-Mail Marketing Training – Course Guarantee

All my courses come with a 100% Guarantee. I am confident you will learn a wealth of new tips and strategies to improve your web communications.

However, if you or your colleagues can fairly demonstrate you have received NO benefit from your training and you have learned nothing, I will refund the cost.

Cancellation Policy

• A Full Refund is given on any cancellation made 14 days before your booked training date.
• 50% Refund - if you cancel 7 days or less before the booked date.