Creative Blogging for Business

A business blog is a great way of developing rapport with customers and visitors. It’s an essential part of your digital communication strategy – the place to visit for invaluable insights, opinion and ideas.

Most companies fail to have a strategic goal for their blog. As a result it falls short of creating relationships; instead it becomes an onerous chore. One that is poorly written and which misses the chance to inform, involve and inspire.

Get it right and you’ll discover why your blog will increase readerships and create lasting awareness of the value your business delivers.

Who the Course is for

This course is designed for Marketing & Communication Managers who

• are responsible for making their blog a success
• are looking for tips and advice on how to create posts that engage with readers
• want to master the basics of blogging in terms of best practice and promotion

The course does not cover the technical set-up of a blog or the design of graphical templates and themes.

What You Will Learn on ‘Creative Blogging for Business’

This 1-day course gives you the confidence to produce the sort of engaging content you will want to promote and share with your readers. You will learn about

	The psychology behind ‘digital mindsets’ and why you must write with an understanding of how such mindsets
	The power of headlines as an essential way of hooking the attention of your reader
	Writing formulas that are guaranteed to motivate your reader
	Creative Writing Approaches so you always have a different approach to use on your reader
	The importance of tone and style and how to use it to your advantage
	Power Words and Tribal Language to keep your readers loyal
	SEO Copywriting essentials to ensure that readers effortlessly find your post

And much, much more…

The course include a variety of practical writing exercises and a participant’s Workbook

Visit my library of internet marketing and writing for the web articles to learn how I think and the kind of things you will discover on this course

Creative Blogging for Business – Course Guarantee

All my courses come with a 100% Guarantee. I am confident you will learn a wealth of new tips and strategies to improve your web communications.

However, if you or your colleagues can fairly demonstrate you have received NO benefit from your training and you have learned nothing, I will refund the cost.

Cancellation Policy

• A Full Refund is given on any cancellation made 14 days before your booked training date.
• 50% Refund - if you cancel 7 days or less before the booked date.