Case Studies – Misc

Louis VuittonLouis Vuitton – Telephone Skills Training

The UK client services team in Brussels handles call from around the world. As a luxury brand, Louis Vuitton has a very high perceived value and so customers expect to be treated in a way that reflects this.

In association with Colorado Conseil, we designed and delivered telephone skills training and coaching for both the team and individual advisors. This was with the objective of raising quality standards and improving the communication skills of each advisor.

Vente PrivéeVente Privee – Email Client Service Training

As one of Europe’s leading eRetailers, Vente Privée made a strategic decision to communicate with its ‘members’ via eMail rather than by phone. As a result its email customer service has to be of the highest quality.

Working with Colorado Conseil, we designed and delivered an email customer service training course to give advisors the skills and confidence to use email more professionally and efficiently.

Colorado Conseil is a leading French client service consultancy. Pélissier Communications partners with them regularly on international projects.

MITIE Pest Control – Digital Media CommunicationePest News

MITIE Pest Control wanted to develop an ongoing relationship with both regular and occasional clients. At the same time they wanted to make sure that what they communicated was relevant to specific target groups.

Our Writing for Digital Media course and coaching helped them to develop editorial publishing skills so they had the confidence to publish ePest News – a monthly newsletter. The training focused on writing skills and approaches to make the newsletter short and concise as well as informative and enjoyable.

Blizzard Entertainment – Blog TrainingBlizzard Blog

Blizzard Entertainment has a loyal fanbase of online gamers who visit the Warcraft and Starcraft blogs. The challenge for the team was to find ways of keeping the blog interesting and developing their creative writing skills.

The Blogging for Business training looked at the importance of understanding the psychology behind people who read online and how blogging and web writing should be tailored with this in mind. A range of web writing approaches were taught which members of the team could experiment with.

The European Parliament – Effective Email CommunicationEuropean Parliament

Like most people, the Heads of Unit of DG Expo are dependent on email communication. But sometimes, an over- reliance on email is detrimental to effective communication.

By looking at email in terms of dependency, integrity and writing skills it was possible to design an Effective Email Communication course to help teach ways of using email that are more effective for both ‘tasker‘ and ‘responder‘.

Club 1872 – Web Marketing StrategyClub 1872 Home Page

The new sports stadium in Le Havre needed to create a web marketing strategy about Club1872 to increase awareness of the benefits of purchasing a corporate subscription. Prospective customers would then come to sales meetings aware of Club 1872 and the benefits of joining.

Working with Disko, a Paris-based agency, we created a web marketing strategy built around content publishing and delivery via multiple communication channels – Linkedin, Viadeo, Twitter, YouTube. Members of the the Le Havre team were mentored in terms of the web marketing / publishing approach.

EAUCEAUC Newsletter – Communication Strategy

The Environmental Association of Universities and Colleges needed to develop a communication strategy that focused on the benefits of digital communication for both members (300 universities) and employees. For an organisation that promotes sustainability, it was over-reliant on print media.

After helping to create a communication strategy that was more sustainable in approach and execution, the publishing bias was shifted in favour of better web communication and eNewsletters. The editorial and marketing teams were trained in web webwriting best practice.

ETFETF Twitter page – Digital Strategy and Training

The communication team at European Training Foundation in Turin wanted to develop its awareness of web 2.0 so that it could develop and implement a meaningful strategy.

In association with EFE, we designed 2-day workshop to explain the power of 2.0 and its relevance to the ETF. The team was then in a good position to implement a strategy that took into account time, resource and implication.

Be Sociable, Share!