The Concrete Network – Why this site works

April 6, 2011

I know that asking you to go and look at a website about concrete sounds a little crazy. But The Concrete Network is worth a visit. Why? Because it has a ‘content engagement’ approach that works. The site is dedicated to informing and involving its visitors on every aspect of concrete imaginable. If this isn’t [...]

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What makes a good writer?

April 1, 2011

Recently, as part of a pitch, I was asked to submit 150 words on ‘What makes a good writer?’ Everyone will have a different take on this, but here is what I wrote: “Good writing has an effortless flow.  The reader subconsciously responds to the mood and style of the writing to become informed, involved [...]

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Social Media as Community Engagement

March 28, 2011

Last Thursday, I found myself in the Chelsea Megastore in Stamford Bridge buying a ‘Torres’ football shirt for Milo’s 10th birthday. I am no football fan and so it was very strange to find myself in the midst of a very tribal football community. The fact that blue is my favourite colour wasn’t much comfort.  [...]

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Graze this Site – Why it works

March 18, 2011

It’s my eldest daughter, Sophie, who has introduced me to Graze. I suppose you could say it’s her latest ‘graze’. Perhaps it might become yours when you go and visit the site. And I think it’s important that you do…. Why Graze Works It has a very simple proposition – healthy, affordable food via FREE [...]

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eBook: The New Rules of Writing for the Web

March 8, 2011

Here’s a FREE eBook on Writing for the Web. The sub-title is actually more interesting: How digital mindsets are changing the way we read and write. Download The New Rules of Writing for the Web “I downloaded ‘The New Rules For Writing For The Web’ and could not put it down (or whatever the equivalent [...]

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e-Mail Frequency & the Desire to be Liked

February 22, 2011

e-mail frequency is an often discussed topic – fraught with anguish. Do you send masses of e-mails and risk irritating a customer or prospect? Or do you send a polite trickle so as not to cause offense? My own experience suggests that e-mail frequency is determined by who you are mailing, what your expectation is [...]

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The Paradox of Choice – why Less is More

February 14, 2011

Oh, Lordy. Until recently, I was led to believe that, each day, you and I are bombarded by a mere 4,000 different pieces of data. But recent research from the University of California says we now receive enough daily data to fill 174 newspapers. The growth of the web, 24-hour TV and mobile phone use, [...]

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Darling, Squeeze Me

February 7, 2011

This post is really about squeeze pages but first, I want to tell you that the other week I was watching a rather clever commercial for Dove cosmetics when I noticed that it was produced by the agency Ogilvy. I realised that 50 years on, Dove is still working with the same agency (with some [...]

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The Power Behind Brand Values

January 24, 2011

Today, brand values are not perceived as important.  The instant gratification of the internet has led to them being discredited and misunderstood. Such is the rush to get your message out or to secure a transaction, the values behind the message disappear, or, even worse, they are non-existent. Internet Marketing has a lot to answer [...]

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The Marketing Newsletter Rules OK

January 17, 2011

At a dinner party recently, I got talking to lady who owned a successful car dealership and asked if she ever sent her customers a marketing newsletter. She was appalled at the idea! She wondered how on earth I thought she would have the TIME to do such a thing. It seems to me a [...]

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